We value the trust you place in us and recognize the importance of secure access and information privacy. This privacy policy (“Privacy Policy”) is an electronic record in terms of the Information Technology Act, 2000 (as may be amended, modified, re-enacted, consolidated or replaced from time to time) and Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 and other rules thereunder pertaining to electronic records in various statutes as applicable and amended from time to time. This Privacy Policy does not require any physical, electronic or digital signature and is a legally binding document between the User and the Company.

This Privacy Policy (“Privacy Policy”) for this website i.e. https://www.silksense.in/ (“Website”) is intended to provide Users (as defined below) of the Website with clear and complete information about the data and Information that the Company (as defined below) receives and collates in connection with the Content (as defined below) and/or services and the way that data and Information (as defined below) is stored and used.

This Privacy Policy applies to the services and/or information available under the domain of Website which is owned, hosted, and maintained by SilkSense Private Limited and its affiliates (“the Company” or “We” or “Us” or “Ourselves”) and having its registered office at No. 403, Gallant Landmark, Vijay Chowk, Bank Road, Gorakhpur, Uttar Pradesh 273001 and corporate office at 408/409, 4th Floor, Global Floyer Complex, Sector 43, Gurgaon, Haryana 122002. All the content provided on the Website is general content for informational purposes only (“Content”). We are committed to protecting the privacy and Information (as defined below) of the users who access the Website (“User” or “Users” or “You” or “Your”). This Privacy Policy outlines the usage policies and practices that apply to the Website and also sets forth what all Information and/or database the Website gathers (categorized as mandatory or optional) and how We receive, collect, use, hold, share and protect such Information collected from the Users of the Website.

1. Acceptance of terms of the Privacy Policy by the Users

This Privacy Policy is to be read and understood along with the cookie policy (“Cookie Policy”), terms of use (“Terms of Use”) and disclaimer (“Disclaimer”) (collectively referred to as ‘Company Policies’), which are applicable to You when You visit, access and use Our Website. The defined terms used in this Privacy Policy shall have the same meaning as assigned to them in the Terms of Use. By using this Website, You signify Your acceptance of the Privacy Policy and expressly consent to Our collection, use, disclosure, and retention of Your Information as described in this Privacy Policy. If You do not agree to this Privacy Policy and/or to Our processing of Your data/Information in the manner outlined in this Privacy Policy, please do not use this Website or submit any information to Us. The Company has the right to amend the Privacy Policy without any prior notice to You. To make sure You are aware of such changes, please read this Privacy Policy periodically. Your continued use of the Website following the posting of changes to this Privacy Policy indicates Your confirmed acceptance of this Privacy Policy.

BY ACCESSING OUR WEBSITE OR BY OTHERWISE GIVING US YOUR INFORMATION, YOU AGREE TO THE TERMS OF THIS PRIVACY POLICY.

2. Scope of the Privacy Policy

This Privacy Policy refers and applies only to the Website. Its main aim is to inform the Users of the way their personal data is collated, processed, and used, providing relevant information to the User, as well as fixing the accessing conditions and the use of the Website. The data collected is used only to enhance the operation of the Website, allowing You to use all the listed features and allowing us to respond to Your requests/queries in an efficient manner.

3. Information collected by the Website

3.1. Personally identifiable information

The information collected from You by the Company may constitute ‘Personal Information’ or ‘sensitive personal data or information’ as defined under the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Information) Rules, 2011 (“SPI Rules”). Personally Identifiable Information means any information that may be used to uniquely identify an individual, including but not limited to the following:

i. Information about Your personal identity inter alia as name, age, sex. ii. Your contact details such as Your address, postal code, telephone or mobile number, and facsimile;

The aforementioned shall collectively be referred to as “Personal Information”. Personal Information will also include any personally identifiable information provided by You in any form during any interaction or communication with Us or any other users of Our Website.

When You use Our Website, We collect and store Your Personal Information in order to record, support and facilitate Your participation in the activities You select, track Your preferences, to provide You with a customized browsing experience, to notify You of any updated information and new activities and other related functions offered by the Website, keep You informed about the latest content available on the Website, special offers, and other facilities, products, and services of the Website, to assist You with customer service or technical support issues, to follow up with You after Your visit. For the aforesaid purpose, We only collect such Personal Information that We consider relevant to understand You or Your interests.

Personal Information may also get collected and shared with third parties if there is content from the Website that You specifically and knowingly upload, share, or transmit to an email recipient, online community, Website, or to the public, e.g. uploaded photos, posted reviews or comments, or information about You or anything posted by You that You choose to share with others through features which may be provided on Our Website. Such uploaded, shared, or transmitted content will also be subject to the privacy policy of the email, online community, Website, social media, or other platforms to which You upload, share or transmit the content.

3.2. Information we collect during access and use of Our Website:

Apart from any Personal Information provided by You, We may also collect certain non-personal and/or technical information through third-party sources, platforms (such as social networking websites, databases, online marketing firms, and ad targeting firms) and other channels.

3.3. Information we collect from other sources

We may access information about You from third-party sources and platforms (such as social networking websites, databases, online marketing firms, and ad targeting firms), including:

i. If You access third-party social networking services (such as Facebook, Gmail, or Twitter, etc.) through the Website, we may collect, personal contact information and/or any personal data that is part of Your profile on such third-party social network and that You allow that third party social network to share with Us (e.g. name, email address, gender, birthday, city, profile picture, user ID, friend list). You can learn more about the data that We may obtain about You by visiting the website of the relevant third-party social network. ii. Demographic data, such as age range, gender, and interests; iii. Advertisement interaction and viewing data, such as ad click-through rates and information about how many times You viewed a particular ad; and iv. Unique identifiers, including mobile device/computer/laptop identification numbers, that can identify the physical location of such devices at the point of access in accordance with applicable law.

Please note that the Website may combine the information that We collect with information We obtain from third-party sources.

In addition to the above, We may collect information about how You use Our Website such as the date and time You visit the Website, the sections or pages of the Website that You visit, the amount of time You spend viewing the Website, the number of times You return to the Website, visits to Websites outside Our network, and other click-stream data. Some of this data may be shared with partners who referred You to Our Website and who will use the data to optimize who else they refer to Our Website. Sometimes this data can be shared with partners who help Us deliver ads to You on Websites not controlled by Us.

The aforementioned information herein collected by Us under Clause 3.1, 3.2, and 3.3 are collectively referred to as “Information”.

4. How will Information be used

We use the Information to understand Your needs and accordingly facilitate Our services and route You through the relevant information that meets Your needs. We do not sell, rent, trade, or exchange any Personal Information of Our Users. We may provide the Information to Our affiliates and service providers under contract (such as customer care, data analytics) to support the operation of the Website and Our services. To the extent We use Your Personal Information to market to You, We will provide You the ability to opt-out of such uses.

We may also use the Information to provide contents and services that are targeted to Your interests. By accepting the Privacy Policy, You expressly agree to receive this communications/information.

4.1. Technical and functional management

We use technical data such as Your IP address to help diagnose problems and resolve issues related to the functionality of the Website.

4.2. Improvement of Website

We aggregate and analyze the Information that We collect and may use the same to monitor and analyze the use of the Website, to increase Our Website’s functionality, and to better tailor Our Content and design to suit Our Users’/visitors’ needs so as to provide them with a smooth, efficient, safe, and customized experience while using the Website.

4.3 Request Fulfillment & to improve customer service

We may also use the Information that We collect to fulfill Your requests for products, services, and information, which helps Us respond to Your customer service requests and support needs more efficiently.

4.4. Surveys

We may use the Information to administer a contest, promotion, survey, or other Website features.

5. Disclosure and transfer of your Information

5.1. Disclosure of Information

We do not sell, trade, or otherwise transfer to outside parties Your Personal Information unless We provide You with advance notice. This does not include Website hosting partners and other parties who assist Us in operating Our Website, conducting Our business, or serving Our Users, so long as those parties agree to keep this information confidential. We may also release information when it’s release is appropriate to comply with the law, enforce Our Website policies, or protect Ours or others’ rights, property or safety.

However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

We may share Information with governmental agencies or other companies assisting Us when We are:

i. Obligated under the law or in good faith to respond to subpoenas, court orders, or other legal processes; ii. Obligated to do so to protect the rights, property, or personal safety of Our employees, Users, or the public; iii. If Your actions on Our Website violate the Terms of Use or any of Our guidelines for specific services, or iv. To detect, prevent, or otherwise address fraud, security, or technical issues.

We may also share Your Information with an affiliate and/or Service Providers that We may engage to perform functions on Our behalf with respect to Our Website (such as data analysis, data storage, surveys, etc.). While sharing such Information with third parties, reasonable contractual or other means are used to ensure that third parties comply with this Privacy Policy and maintain confidentiality.

5.2. Change of Control

We may also transfer Information to a third party in the event of the transfer of all or a portion of Our business or assets (in any form of merger, sale of some or all of Our assets, or otherwise), or in the event of a corporate reorganization. Should such a sale or transfer occur, We will ensure that the Information You have provided through the Website is stored and used by the transferee in a manner that is consistent with this Privacy Policy.

6. Data security

We take Your security and privacy very seriously and are committed to protecting Your personal and financial information. We maintain physical, electronic, and procedural safeguards in connection with the collection, storage, and disclosure of Your information. Our security procedures mean that We may occasionally request proof of identity before We disclose personal information to You. To protect against the loss, misuse, unauthorized access, damage, and alteration of the Information under Our control, We have implemented reasonable security practices and procedures commensurate to the Information being collected and the nature of Our business. We use Secure Socket Layer (SSL) to encrypt the transmission of Information on the Website.

We shall employ best efforts to protect Your Information. However, We cannot guarantee that such security measures will be effective. Although We will take all reasonable steps to protect Your Information, You agree and acknowledge that We cannot fully eliminate security risks associated with Your Information and that any sharing of Information by You to Us is at Your own risk. You are also requested to safeguard Your username and password and not share the same with anyone. We have no control over the security of other sites on the internet that You might visit even when a link may appear to such sites from Our Website.

7. Data retention

We retain Your Personal Information for as long as it is necessary for providing You the services available on the Website or for other essential purposes such as complying with Our legal obligations, resolving disputes, and enforcing Our policies.

8. Cookies and Web Beacons

To improve the responsiveness of the Website for You, We may use “cookies”, or similar electronic.